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The main objective for any business is purely financial outcomes. But there are multiple benefits to have entities focus on achieving a higher purpose.

To transform your business exponentially, you need to embrace purpose-driven entrepreneurship. Research shows that purpose fuels success. Look; when it comes to being purposeful, your company needs to exist beyond what it offers.

 

任何企业的主要目标纯粹都是财务成果,但是当组织着重在达到更高的目标会有很多益处。要以指数型转变你的企业,你必须采纳以目标导向的创业。研究显示目的推动成就。看,说到目标性,你的企业应该比其所提供的更加杰出。

 

 

 

So, what exactly is a purpose?

 

There are numerous reasons as to why your business must be purpose-driven. But before jumping to that; Put simply, the purpose is the reason for which your business exists. A purpose should not only be clear and noticeable to customers but also reflect a real need in the society.

For example, a company that is entirely purpose-driven should aim at making a difference in hygiene, nutrition, and general care. Not just raking in insane profits without addressing a real need in the society.

You might be wondering: Why should your business be purpose-driven?  In common, they have these four features;

 

那么,究竟什么是目的?

 

你的企业要以目标为导向有很多因素。但在跳到那开始之前,简单来说,目的就是你的企业存在的原因。目的对客户来说不仅仅应该非常明了和注目还要反映出社会的真正需求。例如,一个完全以目标为导向的公司应该以改善卫生、营养和一般照护为宗旨,而非沉浸在利润中挣扎,不解决社会的实际需要。

你可能在想为什么你的企业应该以目标为导向?一般来说,他们会有这四个特色:

 

 

1.  Constant and Satisfied Customers

 

Product veterans believe that connecting with customers and putting them first is crucial. The world is crazily competitive. To make customers trust your brand, you ought to stand out. Here, an authentic purpose is your secret weapon.

 It will surely elicit greater loyalty from your customers. And the better part of it is; your customers would highly recommend the company to others just because of its purpose.

 

1. 不断的满足客户

 

资深产品专员相信,与客户的关系并将他​​们放在第一位是相当重要的。世界是疯狂的竞争。你务必要杰出才能使你的客户相信你的品牌。在这里,一个真正的目的是你的秘密武器,而它必定会让从你的客户中获得有更高的忠诚度。更好部份的是,你的客户会因为你企业的目的而向他人强力推荐。

 

 

2. Great Business Outcomes

 

Apart from motivating employees, companies with purpose record higher business success. Get it right, value-driven companies outperform their competitors. They achieve wild success.

It comes as a result of the best minds and passionate customers attracted by the purpose-driven companies.

 

2. 优质的企业成果

 

除了激励员工,当公司有目的时在商业上也有较高的成功纪录。的确,价值导向的公司胜过他们的对手。他们的成功源自于那些被目标导向型公司所吸引的最好的智囊和热衷的客户。

 

 

3. Transforms the World

 

In most cases, when your purpose aligns with a need, it becomes a game changer. It acts as a direct response to communal pressures on an enterprise to reform, address worldwide challenges, therefore taking a long-term comprehensive strategy of growth, that will in the process positively impact the world.

 

3. 改变世界

 

大多数情况下,当你的目的与需求一致时,它就会打破格局。它能够直接回应企业改革对社区的压力、应映全球性挑战,进而采取长期的全面增长策略,并在过程中将对世界产生正面的影响。

 

 

4. People Engage with Purpose

 

When a business entity has a well-outlined purpose in its mission statement, it sets a good company image which in turn captivates and engages interests from medium to high profile individuals wanting to be part and parcel of the company's institution.

This attraction could result either in the form of an increase in number and quality of high performing employees or an increase in the number of job applicants over a specified period.  In such a scenario, the result is immensely positive, to the advantage and benefit of the company.

A relationship has also been established between purpose-driven leadership and employees' job satisfaction, sales performance, work meaningfulness, willingness to go the extra mile and reduced levels of skepticism towards the company.

 

4. 人们因目的而参与

 

当企业实体在使命宣言中有个良好的目的架构时,它建立了一个好的企业形象。而反过来又吸引那些希望成为公司机构一部分的中高端人士。

这样的吸引力可以提高高绩效员工的人数和品质以及求职者的数量。在这样的情况下,结果对公司的利益与优势是非常正向的。

目标导向型的领导风格也建立了和员工的工作满意度、销售业绩、工作意义与愿意加倍努力的关系,并且降低对公司的疑虑。

 

Bottom Line

 

In conclusion, any firm wishing to grow better needs to create structures that give work a special meaning. And whenever a purpose-driven workplace is offered, it does not mean compromising profits and results. This motive captures the commitment of the best talent on the planet which translates to its success.

People also passionately engage with purpose. The company may leverage on that for significant outcomes. Most customers leave satisfied. They could also refer others to that company which operates with a purpose.

 So any company willing to make sure their purpose is related to human concerns and considerations will always achieve a lot. Most of them grow to a global entity that reaches millions of people to leave a mark in their lives. That makes the world a better place- they transformed world.

 

關鍵

 

总而言之,任何想要更加成长的公司需要建立一个赋予工作特殊意义的结构。当提供目标导向的工作职场时,并不代表着降低利润和结果。这一个意念体现了在地球上最优秀的人才所做出的奉献已经成功。

在人们也热诚的投入目之下,企业可以利用这一点来达到最佳的成果。当大多数客户感到满意时,他们也可以将那些以目标导向经营的公司转介给其他人。

所以任何有意愿去确保目的和人类顾虑是相关的公司都会有很好的成果。他们大多数成为一个为数百万人留下生命印记的全球性公司。他们改变了世界-让世界变得更美好。

 

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