Last month we had the chance to welcome Cyril Dion, the author and director of the movie Tomorrow for an exclusive round table with the change makers of our community. He showed us an approach, radically different than other environmentalists, far from catastrophism.
上个月我们有机会邀请到Cyril Dion－电影明天（Tomorrow）的作者和导演，与我们社群的变革者进行独家的圆桌会议。他告诉我们一个远远非灾难性、与其他环境保护主义者截然不同的方法。
Everyday as individuals we see articles about the dangers of Climate Change. Environmentalists and media exhort us to react and change our behaviors. But according to Cyril, who used those techniques for many years, this tactic just doesn’t work. Indeed most people when facing a danger that is too abstract or too difficult to tackle tend to shut down and ignore it.
我们每天都看到有关气候变迁危险的文章 。环境保护主义者和媒体告诫我们要做出应对并改变我们的行为。但根据Cyril他过去许多年来使用那些方法，这样的策略就是行不通。的确，当面临过于抽象或太棘手的危险状况时，大多数的人倾向终止而且忽略他。
But at the end of the day, we are just individuals and as Cyril emphasizes: “In term of water consumption individuals account only for 8%” the rest being left to industry and agriculture”. According to him as consumers we are simply trapped in a narrative that we don’t control and which influence most of our consumption behaviors. Going against this general narrative is difficult and painful that is why for the few who are trying to do their share by consuming less, reducing waste, avoiding plastic, etc, there are a lot of frustrations and every faux pas results into self-blaming.
但是最终在一天结束时，我们就只是单一的个体，就像Cyril所强调的：「就用水量而言，个人只占8％，其余则是被工业与农业所消耗」。根据他对我们身为消费者的看法，我们只是陷于一个我们无法控制、影响我们大部分消费行为的故事中 。
与一般所述的背道而驰是件困难且痛苦的，也因此对那些努力减少消耗、减少浪费、避免塑胶类品等等的少数人，无数的挫折与每一次的失言都导致自责。
So how to change the narrative?
Cyril advises us to elaborate strategies such as what Srdja Popovic describes in his book: “How to Use Rice Pudding, Lego Men, and Other Non-Violent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World”. We first need to have a vision of where we want to go, which is what currently lacks to environmentalists in order to mobilize people. Then we should define step by step how to get there. It is important to go little by little not to demoralized the community with unreachable goals and most important the objective of each step needs to be specific.
Cyril
那么该如何改变故事？
建议我们详细地阐述策略，如同Srdja Popovic在书中所描述的：「如何使用米布丁、乐高或其他非暴力的手法去激起社区行动、推翻独裁政府或就只是改变世界」。首先我们应该要有个愿景去引导我们要往何处，而这也是目前环保主义者为了动员民众所缺乏的策略。接着我们应该逐步定义该如何达到目标。重要的是要一小步一小步的发展，以避免目标无法达成导致社群心灰意冷的情况，而极为重要的是每个阶段的目标要相当的明确。
Probably the first step to go for is to lead by example, showing that another but yet amazing way of living is possible. Even though the initiatives are so far pretty small in Shanghai and social entrepreneurs sometimes loose faith, they are creating stories that inspire others.
They are showing us new way to live and interact. Changing our relation to others such as Shanghai Young Bakers which gives a new chance in life to left-over children. But also changing our relation to nature such as Green steps with its experimental outdoor education program for kids and parents.
They demonstrate that it is possible to do differently. By inventing new technologies, such as Enwise which produces electricity out of food waste or Leautus Technology a revolutionary filtering device aiming at providing clean water to the largest number. Or they simply change the existing model such as Goma Greens, which supports another agriculture, respecting the land and the farmers.
或许第一步是以身作则，来表达另一个不同但又精彩的生活方式是可能的。即使在上海初步的行动规模还很小，而且有时社会企业家会失去信念，但他们正在创造激发人心的故事。
他们在向我们展现新的生活和互动方式。如同海上青焙坊（Shanghai Young Bakers）改变了我们人与人之间的关系，给被遗忘的孩子提供崭新的生活机会 。绿色阶梯（Green steps）也藉由给孩童和家长们的户外实验行教育课程中来改变我们和自然的关系。
他们证明了不同做法的可行性。藉由发明新科技，就如同Enwise将厨余转换成电能；Leautus Technology 拥有革命性的过滤装置，旨在提供人类洁净的水。又或是单纯变更现有的模块，如同果玛（Goma Greens），支持另一类的农业：尊重土地和农民。
As those communities grow they will become movements and encourage official institutions to follow the lead.
随着这些社群的发展他们将会成为群众运动，进而鼓励官方机构跟随领导。
A great example is given in Tomorrow with the zero waste program in San Francisco. The city recycles and composts the garbage to avoid landfill. As Cyril says, ironically, the mayor was not that enthusiastic with the project at first, but he soon discovered that it was a major advertisement for his city and he now travels around the world and walk the talk. He proved that an alternative is possible to linear economy without being a hassle and while improving the life of his citizens.
在电影明天（Tomorrow）的旧金山（San Francisco）零浪费计画是个非常好的例子。这个城市将垃圾回收并堆肥以防止垃圾填埋。而如同 Cyril所言，讽刺地，市长对这样的计划起初并不感到热衷。不过他很快地了解到这是个宣传他的城市的主要广告。因此他现在坐而言，起而行，到世界各地去。他证明了线性经济的替代方案的可行性并不会麻烦，而同时也改能改善市民的生活。
But in China the key for those initiatives to get institutionalized is to be taken over by locals. Few years ago Alizée from Zer0 waste Shanghai was one of the pioneers to introduce Zero Waste concept in Shanghai. Today she is proud to see that: “there are local actors, such as Zero waste Beijing, that are growing and doing an amazing job at influencing local communities”. In Shanghai a local platform has grown out, ShanHaaiJing, which promotes swapping of luxury, items to fashion addicts. Their slogan: “shop killer stuff without killing the environment.”
但是在中国，要将这些初步的倡议制度化最关键的就是交由当地人接管。几年前，Zer0 waste Shanghai 的 Alizée是其中一位将“零浪费”观念介绍给上海的先锋。今天她非常的自豪地看到：「那儿有在地的行动者，就像是北京Zero Waste，不断的增长并在影响在地社区有相当杰出的表现」。一个在地平台也已经在上海发展：山海经（ShanHaaiJing）提倡奢侈品的循环， 商品给时尚成瘾者。他们的标语是：「在不影响到环境下，购买惊艳的产品」。
At Feiy we really believe in this philosophy of walking the talk to bring change. We want to change the narrative of work and unleash the power of purpose to contribute value to the world through our work. We are convinced that people working with purpose, whoever they are, entrepreneurs, employees and companies can lead and change the society to bring more empathy, inclusion and respect towards people and the environment.
在Feiy，我们真心的相信藉由坐而言，起而行的哲学来带动改变。我们要改变对工作的故事，并将目的的能量释放，藉由我们所做的，为世界贡献价值。
我们对人们有目的的工作这件事已经被说服。无论他们是谁，企业家、员工和公司都可以领导和改变社会，为人类和环境带来更多的同情、包容与尊重。
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Stephane - Enwise: Turning Waste Into Energy And Fertilizer 把废物循环利用作为能源和肥料
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