Last month we had the chance to welcome Cyril Dion, the author and director of the movie Tomorrow for an exclusive round table with the change makers of our community. He showed us an approach, radically different than other environmentalists, far from catastrophism.
Everyday as individuals we see articles about the dangers of Climate Change. Environmentalists and media exhort us to react and change our behaviors. But according to Cyril, who used those techniques for many years, this tactic just doesn’t work. Indeed most people when facing a danger that is too abstract or too difficult to tackle tend to shut down and ignore it.
But at the end of the day, we are just individuals and as Cyril emphasizes: “In term of water consumption individuals account only for 8%” the rest being left to industry and agriculture”. According to him as consumers we are simply trapped in a narrative that we don’t control and which influence most of our consumption behaviors. Going against this general narrative is difficult and painful that is why for the few who are trying to do their share by consuming less, reducing waste, avoiding plastic, etc, there are a lot of frustrations and every faux pas results into self-blaming.
So how to change the narrative?
Cyril advises us to elaborate strategies such as what Srdja Popovic describes in his book: “How to Use Rice Pudding, Lego Men, and Other Non-Violent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World”. We first need to have a vision of where we want to go, which is what currently lacks to environmentalists in order to mobilize people. Then we should define step by step how to get there. It is important to go little by little not to demoralized the community with unreachable goals and most important the objective of each step needs to be specific.
Probably the first step to go for is to lead by example, showing that another but yet amazing way of living is possible. Even though the initiatives are so far pretty small in Shanghai and social entrepreneurs sometimes loose faith, they are creating stories that inspire others.
They are showing us new way to live and interact. Changing our relation to others such as Shanghai Young Bakers which gives a new chance in life to left-over children. But also changing our relation to nature such as Green steps with its experimental outdoor education program for kids and parents.
They demonstrate that it is possible to do differently. By inventing new technologies, such as Enwise which produces electricity out of food waste or Leautus Technology a revolutionary filtering device aiming at providing clean water to the largest number. Or they simply change the existing model such as Goma Greens, which supports another agriculture, respecting the land and the farmers.
他们在向我们展现新的生活和互动方式。如同海上青焙坊（Shanghai Young Bakers）改变了我们人与人之间的关系，给被遗忘的孩子提供崭新的生活机会 。绿色阶梯（Green steps）也藉由给孩童和家长们的户外实验行教育课程中来改变我们和自然的关系。
他们证明了不同做法的可行性。藉由发明新科技，就如同Enwise将厨余转换成电能；Leautus Technology 拥有革命性的过滤装置，旨在提供人类洁净的水。又或是单纯变更现有的模块，如同果玛（Goma Greens），支持另一类的农业：尊重土地和农民。
As those communities grow they will become movements and encourage official institutions to follow the lead.
A great example is given in Tomorrow with the zero waste program in San Francisco. The city recycles and composts the garbage to avoid landfill. As Cyril says, ironically, the mayor was not that enthusiastic with the project at first, but he soon discovered that it was a major advertisement for his city and he now travels around the world and walk the talk. He proved that an alternative is possible to linear economy without being a hassle and while improving the life of his citizens.
在电影明天（Tomorrow）的旧金山（San Francisco）零浪费计画是个非常好的例子。这个城市将垃圾回收并堆肥以防止垃圾填埋。而如同 Cyril所言，讽刺地，市长对这样的计划起初并不感到热衷。不过他很快地了解到这是个宣传他的城市的主要广告。因此他现在坐而言，起而行，到世界各地去。他证明了线性经济的替代方案的可行性并不会麻烦，而同时也改能改善市民的生活。
But in China the key for those initiatives to get institutionalized is to be taken over by locals. Few years ago Alizée from Zer0 waste Shanghai was one of the pioneers to introduce Zero Waste concept in Shanghai. Today she is proud to see that: “there are local actors, such as Zero waste Beijing, that are growing and doing an amazing job at influencing local communities”. In Shanghai a local platform has grown out, ShanHaaiJing, which promotes swapping of luxury, items to fashion addicts. Their slogan: “shop killer stuff without killing the environment.”
但是在中国，要将这些初步的倡议制度化最关键的就是交由当地人接管。几年前，Zer0 waste Shanghai 的 Alizée是其中一位将“零浪费”观念介绍给上海的先锋。今天她非常的自豪地看到：「那儿有在地的行动者，就像是北京Zero Waste，不断的增长并在影响在地社区有相当杰出的表现」。一个在地平台也已经在上海发展：山海经（ShanHaaiJing）提倡奢侈品的循环， 商品给时尚成瘾者。他们的标语是：「在不影响到环境下，购买惊艳的产品」。
At Feiy we really believe in this philosophy of walking the talk to bring change. We want to change the narrative of work and unleash the power of purpose to contribute value to the world through our work. We are convinced that people working with purpose, whoever they are, entrepreneurs, employees and companies can lead and change the society to bring more empathy, inclusion and respect towards people and the environment.
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