A world tour of sustainable companies, reinventing our economy


The world as we know it is on the verge to enter dramatic turmoils. Not only is the planet running out of resources ; the rise in temperatures and human activity are threatening biodiversity to the point it is now endangering the survival of our very-own specie ; within the human ecosystem, growing social inequalities are challenging our model of globalized short-term development while long-term perspectives are getting worse and worse, faster and faster.


But alternatives exist.


Every month, we will take you on a tour over the world to explore what tomorrow is made of and meet with pioneers shaping a new economy. They are the ones addressing the urge of change with meaningful and ethical solutions, based on the most innovative business models and technologies, while creating economic value. Here is how.



ZhenMeat China : Plant-based meat made eatable (Asia)



“Meat is the most important consumption in daily diet”, said Vince, CEO of ZhenMeat. Yet, it is no longer viable at the world’s scale. “The problems are diet nutrition, food safety, meat price, environment protection, and animal rights.” But the Chinese pioneer ZhenMeat is taking on the stake and addressing “the problems by providing plant-based meat” while ”offering another option on everyone’s dining table”.


Indeed, lack of attractive vegan alternatives to meat shall no longer slow down the already booming rise of Chinese vegan market (with the Good Foods Institute estimating in May 2019 its growth to over 14% for the sole year 2020). The sausages, steaks, faux meat mooncakes and meatballs are made of a mixture of plant proteins including pea, soy, brown rice, and fungus-based protein sourced from mushrooms. They are available to “steam, cook, fry, fry, fry” and even come with the plant-based Zhenwei XO Meat Sauce.



The company has already secured RMB 5 million in December of last year from Chinese investors and its products are sold online as well as in various F&B partners around China.


Find out more here :



GoClean : The profitable Egyptian household recycling pick up service (Africa)



Who said recycling household waste had to be time-consuming and non-profitable?

With GoClean, Egyptian households from 12 different cities have been offered cash money or household products in exchange of their waste since February 2019. The disruptive concept founded in 2017 by Mohammed Hamdy, initially B2B-oriented, has operated the switch to B2C last year and immediately stormed social medias trends in the country.


After the user sorts its recyclables at home and contacts GoClean, the delivery service is sent to weigh, pick up and exchange the waste for compensation. The recycled trash then goes to certified recycling factories where it will be turned into its new life - cardboard for paper, aluminum for cans, PET or polypropylene for plastic…



The founder explained they have received huge support from various companies, universities, restaurants and householders, many of which offering to volunteer and take a share in the initiative to protect the environment by reducing waste. Expansion is in its founders mind and the goal is to eventually reach everyone anywhere across the country.


Find out more here :



Team Timbuktu : The Australian brand tailoring sportswear made of plastic bottles (Oceania)


Sport leggings made of plastic bottles, yes. It is a thing now. The founder Rhianna was hiking in Patagonia when she realized how environmental-unfriendly - and ugly - her sport clothes were. What’s the point of ruining our environment for such clothes, she probably thought (but that’s only our guess). With her background in fashion and her will to prevent further plastics to end up in our oceans, she decided to tailor her collections from recycled plastic bottles.



After being sorted, sterilized and melted, the new raw material is used as polyester to craft tops and sportswear. The process avoids using additional polyester - and therefore additional oil - and not only are the clothes made of recycled plastic much more sustainable, they are also more breathable, softer and more comfortable.



The activewear fabric is made of 73% recycled materials and 27% elastane used for the stretch. The manufactures are located in China and India where they comply to “outstanding policies” in terms of wages and working conditions according to Team Timbuktu’s website.


Find out more here :



Sylfen : the French energy storage solution to keep clean energy from running off buildings (Europe)



If fuel remains the worlds most used source of energy, the sun is by far the most abundant source available for tomorrow - and the few billions years that will follow. The annual shot of energy we receive represents 90 000 TW of energy which seems quite a lot compared to the planets annual needs of 14 TW - around 6,428 times more if you want the math.


But what’s the point of generating clean electricity from solar panels if you can not store it ? With renewable energies spreading wider and wider in the urge for sustainable development, its storage remains a crucial point to viability.


The French-Alps-founded Sylfen has been developing, since 2015, storage solutions based on the most advanced available technologies. Its Smart Energy Hub  technology allows for buildings to rely on its storage for up to 90% of their energy needs. Moreover, the Smart Energy Hub technology was designed to be adaptable to any kind of buildings pretty much as easily as Lego bricks can be modulated.



Sylfen delivered its first Hub in Turin, Italy, earlier this year, and expects to reach industrial production capacity by the end of 2021.


Find out more here :


BrightFarms U.S.: fresh baby greens grown for locals (North-America)



Well read, fresh baby greens grown for locals. How attractive is that. The 2011 founded BrightFarms is becoming bigger and bigger - they just opened a 280 000 square feet (around 26 000 square meters) greenhouse in Selinsgrove, Pennsylvania, to flow the area with fresh baby greens.


Brightfarms was founded to supply urban areas with fresh-pesticide-free-direct products all year-round and eliminate the long-distance trucking habits usually required. The company currently runs on 5 hydroponic farms where seeds are disposed by hand into tanks around the size of football fields. The costs-killer products can be harvested 2 weeks after germination and available to customers in supermarkets within 24 hours.


BrightFarms ensures there are no pesticides, herbicides, or fungicides used on the greens - “even organic can’t say the same”, they say. Even no rinsing required. The method allows for a 80% water use reduction, 90% less land and 95% less shipping fuel than long-distance field grown production.



Their latest funding round raised $ 55M in 2018 and their high-tech farms incorporated IBM Blockchain technology through the IBM Food Trust network to gather and store data about every step along the growing, packaging and delivery process.


Find out more here :



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